10.11.2016 - Hublot
Hublot Reveals Concrete Timepiece as a Tribute to NYC – Co-designed with Street Artist Tristan Eaton
On the 3rd November, Hublot revealed a very special new collaboration and timepiece to its collectors. The timepiece – the Classic Fusion Aerofusion Chronograph Concrete Jungle – the brand’s first concrete timepiece, and a tribute to New York City. The piece was co-designed by no other than visionary street artist and New Yorker, Tristan Eaton. In celebration of the partnership, Managing Director of Hublot of America, Jean-François Sberro, hosted a three-part event in downtown Manhattan with the artist to reveal the new watch. Hublot welcomed journalists and art connoisseurs far and wide to Manhattan’s Lower East Side – a place where many notable artists have found a haven for their work, discovered their inspiration and created their most important pieces. Surrounded by visual projections of Eaton’s work and imagery of the concrete Jungle timepiece, guests enjoyed themselves in the company of the acclaimed artist. Jean-François Sberro, Managing Director, Hublot of America had this to say:“In an homage to one of the world’s most iconic cities, Hublot has continued to fulfill its mission to ‘Be First, Be Different, Be Unique’ by developing a watch with actual concrete elements incorporated in the bezel. We are honored to work with Tristan Eaton on this timepiece, and he has elevated the “Concrete Jungle” timepiece with his signature mosaic artistry on the caseback. The brand is excited to be able to offer this reference to a select group of buyers who appreciate New York City for its liveliness, its tenacity and its inspiration.”