27.09.2016 - Rolex
Celebrating Golf Icon & Rolex Ambassador Arnold Palmer
Arnold Palmer, also know as “The King of Golf”, unfortunately died on Monday at the age of 87. Arnold Palmer was famed for being the first ‘successful’ golfer and was considered to be a major part of the “Big Three” consisting of Jack Nicklaus & Gary Player. The golfing legend was not only renowned for his antics on the green, but also as a lifelong Rolex wearer, and as the very first official Rolex Golf Ambassador in 1967. Arnold Palmer was responsible for making the elite sport of golf a spectacle for the masses, with 92 overall victories, including 4 Masters. He was also elected as PGA Player Of The Year twice in 1960 and 1962. With such fame and success, Rolex were right there with Arnold to make a statement."Rolex has shared every second of my time for the last 51 years." –Arnold PalmerArnold Palmer was synonymous with the Rolex Day-Date and was a key ambassador for the Day-Date as Rolex tried to break the watch onto the market. In the 1982 Rolex Day-Date advertisement, Rolex describe the watch as a “…testament to style, endurance, to timeless value”. [caption id="attachment_8136" align="aligncenter" width="640"]