17.11.2016 - Showbiz
The Watches Of Lord Sugar: A Complete Collection From The Apprentice on BBC One – Part OneI’m sure many of you are familiar with the smash hit series ‘The Apprentice’ on BBC1. Here at Luxe Watches, we're all big fans of the program, but even fonder of the serious watch collection exhibited by Lord Sugar. Ever wondered what watches Lord Sugar wears? We will be keeping tabs on the watches of the legendary business mogul:
Week 1 – Yellow Gold Rolex Yacht-Master II Ref 116688
Week 2 – White Gold Rolex GMT-Master II Ref 116759
Week 3 – Stainless Steel Large Calibre De Cartier Ref W7100037
Week 4 – Yellow Gold Rolex Submariner Ref 116618LB
Week 5 – Breitling Superocean Ref A3732024.B869In week 5, we saw a glimpse of the Breitling Superocean Heritage 38mm Ref A3732024.B869 whilst Lord Sugar was promptly firing J.D. The watch is a cased in stainless steel and sports a classic black dial and bezel. The movement for the watch is “Brietling 37”, Breitling’s version of the ETA 2895-2 and Caliber B37 rolled into one. The Superocean Heritage has a power reserve of up to 42 hours and has a frequency of 28,800 bph. The bracelet, as worn by Lord Sugar, is the Ocean Classic Woven steel bracelet. The Breitling Superocean Heritage is a professional diver’s watch and a tribute to the original Superocean which launched in the late 1950’s. Small little features add to the true beauty of this watch, for example the dial carries the Breitling signature topped by the stylized letter “B” in 18K gold, which symbolizes the history of the watch company. Another characteristic legacy is the luminescent triangular-tipped hand that allows divers to see the time despite being at great depths. It remains only fitting to be in amongst the finest watches money can buy in the Lord Sugar collection. Breitling value this watch at £2,650.
Week 6 – Breitling Navitimer 01 Automatic Chronograph Ref AB012012.BB01In week 6, yet another Breitling featured – this time it was the very fashionable Breitling Navitimer 01 Automatic Chronograph Watch. The watch is considered to be the favoured timepiece for pilots, and therefore only natural that Sugar - a keen pilot - owns one. Combining Breitling’s two long passions – chronographs and aeronautics, the watch contains the very first B01 movement, the first manufactured in-house movement by Breitling. The watch is cased in 43mm of stainless steel and has a black leather strap to boot. The bidirectional bezel is highly polished stainless steel, and the Breitling emblem decorated in 18K rose gold, giving the ‘bling effect’ without over-stepping the mark. The watch proves to be a classic addition to the entrepreneurs watch collection and shows us that Lord Sugar truly is a connoisseur in the fine watch market. Breitling value this watch at £6,370. What can we expect to see in the coming episodes? Perhaps Lord Sugar's recent acquisition that he seemed pretty happy about:
Just picked up my new Rolex Daytona from Michael Cox @MichaelSpiers Plymouth. Pleasure to visit with great service pic.twitter.com/3Y13St9cZO — Lord Sugar (@Lord_Sugar) August 22, 2016We will continue to be on the look out for Lord Sugar’s watches over the next couple of weeks, so be sure to keep an eye out for the watches and our part 2 article!