22.12.2023 - Audemars Piguet

Which watches will increase in value in 2024?

Luxury watches can provide financial and sentimental rewards as well as outstanding prospects for future evaluation, and are consistently growing in popularity with collectors.

A question that we are often asked is which watch would make the best investment. Predicting specific future investments, including which luxury watches will increase in value in 2024, is challenging and inherently uncertain. 

The value of luxury watches can be influenced by various factors, including brand reputation, rarity, condition and historical significance.

While we don’t have a crystal ball, we are always on the lookout for market trends and have buyers in the UK and further afield, keeping an eagle eye on brand news. 

So, whether you’re a savvy investor or simply a watch fan, here are the timepieces we say, are set to become more valuable in 2024.

Rolex Chronograph Daytona, reference 116509

The Rolex Daytona has experienced a 37% surge in value and remains among the most elusive models to secure in the primary market, fuelling heightened demand.

With a beautiful sunburst blue dial and 18k white gold case, this 40mm Daytona has a lot of personality and packs a punchy colour combination. With a 72-hour power reserve, this watch easily flips from casual to dress watch as it does fit nicely under a shirt cuff.

A remarkably weighty offering with solid centre links and sapphire glass, this one is meticulously crafted with understated design and precision. Designed for versatility, it is suitable for watersports to 100 metres. This was a limited edition watch, so you’ll be lucky to get your hands on one but if there’s one in your collection, keep hold!

Rolex GMT Master II Pepsi, reference 126710

The ever-popular Pepsi comes with a 40mm stainless steel case and Jubilee bracelet. The “Pepsi” nickname comes from the watch’s distinctive red and blue bezel, resembling the drink’s logo colours. This iconic design has become synonymous with the GMT Master series and is highly recognisable as an offering made with meticulous attention.

It offers the Rolex calibre 3285 automatic movement with the date located at the 3 o’clock position and 24 hour complication. If you have an interest in getting a Pepsi, act fast and contact our Luxe Watches team.

Audemars Piguet Royal Oak, reference 15202ST

This one was discontinued in 2022 so watch out for the Jumbo to start skyrocketing in cost. The Royal Oak has become a sought-after piece for watch collectors. Its historical significance, limited production, and timeless design contribute to its appeal as a collector’s item.

The 15202ST maintains the distinctive octagonal bezel, integrated bracelet, and exposed screws that have become iconic to the Royal Oak collection. It’s appreciated for its slim and elegant profile. With a thickness of around 8.1mm, it is thinner than many other luxury sports watches, making it comfortable to wear and suitable for both formal and casual occasions.

The 50th-anniversary edition Royal Oak will also be a good one to keep under wraps.

Breguet Type XXI Flyback Chronograph Transatlantique, reference 3810

Breguet timepieces possess a unique allure for enthusiasts who are prepared to invest substantially in rare or captivating models. Consequently, acquiring any vintage or limited edition Breguet not only offers a lucrative investment prospect but also grants you the chance to possess a genuine piece of horological art.

We love the Breguet Type XXI Flyback Chronograph Transatlantique  and we are so lucky to have one in stock with its original box and paperwork. At 42mm, the 18k rose gold case with fixed matching bezel, recessed sub-dials and luminous hands, it’s a beautiful watch. 

It also features Arabic numeral hour markers, 48-hour power reserve, automatic movement and a brown calf skin bracelet.

Here to help 

Some watch brands, models, and limited editions have historically shown appreciation in value over time, but it’s important to note that past performance is not necessarily indicative of future results. Additionally, market trends can be unpredictable, and external factors such as economic conditions, consumer preferences, and global events can impact the value of luxury items.
If you do want to invest in a luxury watch next year, do your research and feel free to contact our buying team for advice. Contact our team in Epping today.