Explore our collection of unworn and pre owned Rolex Day-Date Watches. Known as the President’s watch due to the fact that it's been worn by more presidents, leaders and celebrities than any other watch, the Rolex Day-Date is the ultimate luxury watch. Launched in 1956, the Rolex Day-Date was the first waterproof and self-winding chronometer wristwatch to offer a modern calendar with an instantaneous day display, spelt out in full in a window on the dial, in addition to the date. The Rolex Day-Date is notorious for its prestige and exclusivity, which is why it's exclusively available in 18ct gold or platinum. The bezel can be fluted, smooth or gem-set with diamonds. Designed especially for the Rolex Day Date, the President bracelet is instantly recognisable and is made from three solid gold or platinum semi‑circular links that provides a comfortable and luxury fit. We offer a variety of unworn and pre owned Rolex Day-Date watches in store and online and are happy to sell and source watches for you on your behalf. Furthermore we also offer 0% Rolex Day-Date finance, which enables more people than ever to own a luxury timepiece. For more information on the unworn and pre owned Rolex Day-Date watches we have available give us a call on 0203 397 1596 to speak to one of our experts.