A luxury watch is often considered a valuable investment – even in an economic slump – but with so many prestigious brands on offer, what should you choose?
Here we share what makes watches appreciate over time and which styles could make a sound investment:
Like most things that you’d see up for auction, it generally takes at least a few decades for items to accrue value. And it’s not just diamond-encrusted precious metal offerings that get investors excited, as many fine steel watches have achieved six figures at auction.
When it comes to vintage pieces, how well it runs, how scratched it is, how well it’s been maintained and whether it has all its original features are all key considerations when parting with your precious cash.
It’s often the case that those watches closest to the initial model at the time it was introduced, and those pieces which are kept serviced, are most likely to keep or even increase their value.
Focus on trends
Understanding luxury watch trends increase your chances of raising value over time. Indeed, if you’re savvy to the limited editions of legendary watches, that is beneficial. For example, with a special edition of a classic watch, such as the Omega Seamaster Spectre limited edition, you’ll stand a much higher chance of increasing a steady return if you sell within five years.
To make a sound investment, it’s a good idea to keep an eye on brands that suddenly change or have recently grown in popularity. This doesn’t necessarily mean you have to have a lot of cash.
Swiss watches do seem more desirable than other brands. We’re talking Rolex, Patek Philippe or A Lang & Sohne. But certain lines from these brands will be more sought after than others. For example, the Rolex Daytona is always a watch in demand.
It’s always worth noting if your potential investment has had previous celebrity owners as these timepieces become more valuable simply due to who has worn the wrist strap.
Those whose watches have coined in a fair bit of cash include Paul Newman’s Rolex Daytona, which fetched almost $17.8 million at auction in 2017.
Similarly, a diamond Omega (below) owned by Elvis Presley – gifted to him for selling 75 million records – sold for $1.8 million, making it the most expensive Omega watch ever sold at auction.
A rare Patek Philippe from the personal collection of legendary guitarist Eric Clapton, sold for $3.6million in 2012.
Good investment models
Some enthusiasts would argue that buying the right watch today could see you clear a tidy profit of up to 30. However, paying out a vast amount on a watch, doesn’t guarantee its value will hold.
The Rolex Submariner
The Submariner was the first Rolex diving watch, watertight up to 300 metres. Originally produced in 1953, newer models still stay true to the original. With their rugged durability yet sleek appearance, they’re a great investment and an incredibly popular watch to this day. Well, if they’re good enough for James Bond... (Sean Connery in Dr No)
Omega Seamaster 300
Another model popular with the nation’s favourite secret agent – but this time Daniel Craig, a watch collector himself – is the Omega he donned in Casino Royale. Over time the Omega Seamaster 300 has become iconic with its technologically-advanced features such as the metal-injected ceramic bezel and a glass case allowing you to view the co-axial movement. A great watch to buy right now with a retail price increasing faster than other timepieces.
If you’re looking to make your first investment, we have a beautiful range of new and vintage watches, so visit our online showroom or contact us today for advice.